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Egyptian Papyrus
Rhind Mathematical Papyrus, an Egyptian document more than 3,600 years old, introduces the roughly 85 problems by saying that he is presenting the "correct method of reckoning, for grasping the meaning of things and knowing everything that is, obscurities and all secrets."

Customer Retention

In the age of convergence, customer churn is a concern for service providers, challenging most retention techniques...

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Customer Sentiment Inside-out

Posted on: July 31st, 2014 by Think@iQG

Customer sentiment analysis or market sentiment analysis is catching the attention of many B2C & B2B companies worldwide. With the advent of digital social mediums, people have the opportunity to air their views on just about everything, not only sharing these with their immediate social network of friends, family and colleagues, but also around the world – across countries, cultures, ethnicities and languages.

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Pareto Principle in the world of Analytics

Posted on: July 24th, 2014 by Think@iQG

A principle, named after economist Vilfredo Pareto that specifies an unequal relationship between inputs and outputs. The principle states that, for many phenomena, 20% of invested input is responsible for 80% of the results obtained. Put another way, 80% of consequences stem from 20% of the causes. Also referred to as the “Pareto rule” or the “80/20 rule”.

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