In the age of convergence, customer churn is a concern for service providers, challenging most retention techniques...
Michelangelo once said – “the greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark”
With a number of digital and traditional channels now available to interact with your customers, businesses often find themselves asking some very intricate questions. One of the most important ones being, what is the best way for me reach out to my customer X vs. customer Y, does he like to see my promotion at 11pm before he sleeps or is he an early riser and I want him to see my ad when he reads the news on his iPad at 5am?
Before I answer the title question, it’s only fair I first tell you who I believe are the “16%”.
While concluding a recent project for a fortune 500 company my colleague came across a very peculiar problem. The model was delivering very good results in the Quality environment but failed miserably when it moved to the production environment.
In the recent years, we suddenly see a growing trend of everyone wanting to do advanced analytics in some form or type. Why is that so?
I suppose everyone wants to do it because competition might get an edge over them and they might end up losing their customers or their process efficiencies will be less compared to others and so will become out priced and lose market share.