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Egyptian Papyrus
Rhind Mathematical Papyrus, an Egyptian document more than 3,600 years old, introduces the roughly 85 problems by saying that he is presenting the "correct method of reckoning, for grasping the meaning of things and knowing everything that is, obscurities and all secrets."

Customer Retention

In the age of convergence, customer churn is a concern for service providers, challenging most retention techniques...

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Is the Internet of things going to become the Hunger games of the future?

Posted on: March 19th, 2015 by Think@iQG

The world of technology is awash with news of data and analytics and how the combination can be used to get actionable insights. I really get confused with the concept of actionable insights because the whole idea of insights is to know about a person or thing better and only because you want to do something with the information – especially in the context of business. I am yet to come across an enterprise that invests money to get insights not knowing  or wanting to do nothing with the information it gains.

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Posted in Analytics | Tags: , , , , ,

Unstructured data – peeling the veil off social behavior

Posted on: March 5th, 2015 by Think@iQG

One of the biggest assumptions behind the use of unstructured data to understand individual behaviors is that the   behavior in a social context is always a true expression of the person’s actual thinking and belief.

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Posted in Analytics | Tags: , , , ,

Moving from customer satisfaction to customer loyalty

Posted on: February 19th, 2015 by Think@iQG

I came across a very good article published in the Harvard Business review some time ago that spoke about the difference between a satisfied customer and a loyal customer and of the fact that the chance of a satisfied customer buying a service or a product again from the same company is one sixth of that compared to a loyal customer.

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Posted in Business | Tags: , , , ,

When to sell to my customers?

Posted on: January 15th, 2015 by Think@iQG

With a number of digital and traditional channels now available to interact with your customers, businesses often find themselves asking some very intricate questions. One of the most important ones being, what is the best way for me reach out to my customer X vs. customer Y, does he like to see my promotion at 11pm before he sleeps or is he an early riser and I want him to see my ad when he reads the news on his iPad at 5am?

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Posted in Advisor's Thoughts | Tags: , , ,

Why is Advanced Analytics all pervasive?

Posted on: October 17th, 2014 by Think@iQG

In the recent years, we suddenly see a growing trend of everyone wanting to do advanced analytics in some form or type.  Why is that so?

I suppose everyone wants to do it because competition might get an edge over them and they might end up losing their customers or their process efficiencies will be less compared to others and so will become out priced and lose market share.

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Posted in Analytics | Tags: , , , ,

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