Egyptian Papyrus
Rhind Mathematical Papyrus, an Egyptian document more than 3,600 years old, introduces the roughly 85 problems by saying that he is presenting the "correct method of reckoning, for grasping the meaning of things and knowing everything that is, obscurities and all secrets."

Customer Retention

In the age of convergence, customer churn is a concern for service providers, challenging most retention techniques...

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Predicting Outliers

Posted on: December 4th, 2012 by Ashok Reddy

I have recently been completely immersed into trying to understand the position of outliers. Why are these anomalous data points considered as outliers in the study of normal distribution of data sets? The simplest definition of an outlier is stated as “an outlying observation that appears to deviate markedly from other members of the sample, in which it occurs”.

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The Analytics of Elections

Posted on: November 16th, 2012 by Rohan Rodrigues

The recent presidential elections that just concluded in the USA are an excellent example of how advanced analytics has been used to get the right results. Even though the Democrats were working apparently with a much smaller budget (thanks to the funding by the big guys to the Republican cause) they produced a stellar performance. In a recent article that was published in the Time magazine the author mentions that the Democrats also raised close a billion dollars for their election campaign to match the funding power that the Republicans so vehemently publicised.

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Analytics – The product deluge to watch out for

Posted on: August 10th, 2012 by Ashok Reddy

From the time off the shelf products sounded the death bell for bespoke customised software development a whole new industry sprung up trying to build products for virtually every aspect of a business. Each product tried to differentiate itself based on technology, flexibility, ease of use, experience, service delivery, pricing, industry specialisation, country specialisation etc. to name a few, the fact still remains that not a single product till date has been able to fulfil the needs of its end-user to a 100% without being customised. Moreover, in their quest to get into a one size fits all mode most product companies packaged all features into the product without bothering to find out if the end-user needed those features or not.

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Analytics for the future

Posted on: August 3rd, 2012 by Ashok Reddy

The concept of predictive analytics has two aspects attached to the word “predictive” in a business scenario. One is to give us the probability of an event occurring based on past data within the confines of situations that are current today or to some extent with changes in the situation based on the historical variations of the various parameters that define the situation to arrive at results. The second aspect is to provide business with an insight as to what can actually happen if the paradigm of business complete changed.

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‘data’, ‘DATA’, ‘BIG DATA’ & “Analytics” !

Posted on: July 27th, 2012 by Krishna Kumar (KK)

Data has been existent since time immemorial and human brains have been processing and analyzing data from cradle to grave in varied forms – on finger tips, abacus, tally, excel sheets, computational algorithms et al. I presume other living things around us do analyze data as well – a leopard hunting a gazelle at high speeds, formation flight of migratory birds, the precision swoop of an eagle to grab its prey etc. Does anyone out there know what technologies or algorithms they use?

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