In the age of convergence, customer churn is a concern for service providers, challenging most retention techniques...
Customer sentiment analysis or market sentiment analysis is catching the attention of many B2C & B2B companies worldwide. With the advent of digital social mediums, people have the opportunity to air their views on just about everything, not only sharing these with their immediate social network of friends, family and colleagues, but also around the world – across countries, cultures, ethnicities and languages.
A principle, named after economist Vilfredo Pareto that specifies an unequal relationship between inputs and outputs. The principle states that, for many phenomena, 20% of invested input is responsible for 80% of the results obtained. Put another way, 80% of consequences stem from 20% of the causes. Also referred to as the “Pareto rule” or the “80/20 rule”.