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The sun dial is probably one of the first instruments invented by mankind to measure time. The earliest sundials known from the archaeological record are the obelisks (3500 BC) and shadow clocks (1500 BC). (courtesy wikipedia)

Customer Value Optimization

Help service providers understand their customers to serve them better, thus Analytics is a step ahead of business intelligence (BI).

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fundamental analytics

Classification mainly deals with arranging the data into multiple groups by aiding discovery of a predictive learning function that classifies a data item into one of several possible classes. Models are generated using a training set to predict categorical class labels and then utilized to classify unseen data in a testing set. Classification can be done either on grouped datasets with a set of observations with the objective of correctly establishing the grouping of data into different possible classes. Alternatively, we may know for certain that there is a set of many classes and the objective is to establish a rule whereby we can classify observations into one of the existing classes. The former is called Unsupervised learning (or clustering) and the latter is called Supervised learning.

Methods: Linear/Non-Linear Regression, Neural Networks, Decision Trees, Support Vector Machines (SVM), k-NN, Self Organizing Maps (SOM), Fuzzy Logic.

Example Applications:

  • Classifying credit applicants as low, medium or high risk;
  • Customer profiling and segmentation into different purchase behavior segments based on physiographic, behavioral and demographical variables.