Egyptian Papyrus
Rhind Mathematical Papyrus, an Egyptian document more than 3,600 years old, introduces the roughly 85 problems by saying that he is presenting the "correct method of reckoning, for grasping the meaning of things and knowing everything that is, obscurities and all secrets."

Customer Retention

In the age of convergence, customer churn is a concern for service providers, challenging most retention techniques...

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From Paradigm shift to paradigm analytics

Posted on: April 2nd, 2015 by Think@iQG

Michelangelo once said – “the greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low and achieving our mark”

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Posted in Business | Tags: , , ,

When to sell to my customers?

Posted on: January 15th, 2015 by Think@iQG

With a number of digital and traditional channels now available to interact with your customers, businesses often find themselves asking some very intricate questions. One of the most important ones being, what is the best way for me reach out to my customer X vs. customer Y, does he like to see my promotion at 11pm before he sleeps or is he an early riser and I want him to see my ad when he reads the news on his iPad at 5am?

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Posted in Advisor's Thoughts | Tags: , , ,

Why Advanced Analytics needs the “16%” to connect the …?

Posted on: January 8th, 2015 by Think@iQG

Before I answer the title question, it’s only fair I first tell you who I believe are the “16%”.

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Posted in Analytics | Tags: , , , ,

Another case for customised solutions

Posted on: November 21st, 2014 by Think@iQG

While concluding a recent project for a fortune 500 company my colleague came across a very peculiar problem. The model was delivering very good results in the Quality environment but failed miserably when it moved to the production environment.

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Posted in Analytics | Tags: , , , ,

Why is Advanced Analytics all pervasive?

Posted on: October 17th, 2014 by Think@iQG

In the recent years, we suddenly see a growing trend of everyone wanting to do advanced analytics in some form or type.  Why is that so?

I suppose everyone wants to do it because competition might get an edge over them and they might end up losing their customers or their process efficiencies will be less compared to others and so will become out priced and lose market share.

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Posted in Analytics | Tags: , , , ,