In the age of convergence, customer churn is a concern for service providers, challenging most retention techniques...
With all the media attention advanced analytics has been getting as the mantra of success for businesses in the future one thing is now for sure that awareness has increased in leaps and bounds over the past 18 months. Managers within the enterprise are talking about big data and advanced analytics with a degree of knowledge that was lacking 5 quarters ago.
“In God we trust; all others must bring data.” this famous quote by W. Edwards Deming changed the way corporations behaved with respect to process improvement and quality control. Over time organisations have evolved to be driven by numbers at different levels; most of these numbers that normally get debated and scrutinised are the financial one – the actual dollars.. Adoption of quality processes and global certifications have also contributed to number crunching at an operational level, however the seriousness of these is more of a function of organisation culture rather than statutory requirements associated with financial gains.